WOLFHOUND NITRO BEERS
Wolfhound, a Nitro Irish beer brand, partnered with Thought Matter to develop a campaign aimed at securing placements in NYC pubs ahead of St. Patrick’s Day. However, we saw a greater opportunity—to craft a comprehensive brand identity system that would not only introduce Wolf Hound to the market but also celebrate and revitalize New York City’s pub culture.
Drawing inspiration from the rich heritage of Irish craftsmanship and the bold, dynamic energy of New York, we developed a distinctive visual identity that seamlessly blends tradition with modernity. As the lead designer, I played a key role in shaping this transformation. I redesigned the logo to reflect the brand’s essence, developed an extensive suite of printed and digital assets, and created in-depth brand guidelines to ensure consistency across all touchpoints. The result was a cohesive, compelling brand that stood out in a competitive market while staying true to its roots.
Drawing inspiration from the rich heritage of Irish craftsmanship and the bold, dynamic energy of New York, we developed a distinctive visual identity that seamlessly blends tradition with modernity. As the lead designer, I played a key role in shaping this transformation. I redesigned the logo to reflect the brand’s essence, developed an extensive suite of printed and digital assets, and created in-depth brand guidelines to ensure consistency across all touchpoints. The result was a cohesive, compelling brand that stood out in a competitive market while staying true to its roots.
CREDITS
Creative Direction: Able Parris
Graphic Design: Ryan Wattaul & Nicholas Clemens
Illustration: Ryan Wattaul
Motion Design & Rendering: Jeff Donlan
Creative Strategy: Dylan Stigan
Graphic Design: Ryan Wattaul & Nicholas Clemens
Illustration: Ryan Wattaul
Motion Design & Rendering: Jeff Donlan
Creative Strategy: Dylan Stigan
© RYAN WATTAUL 2026
NEW YORK, NEW YORK