WEWORK CITY STICKERS

COMPANY: WEWORK
ROLE: GRAPHIC DESIGNER/ILLUSTRATOR

WeWork believes in having fun and reppin' local flavors with their city sticker designs. Never wanting to be tied down by tradition, our design team explored the history and culture of each new locale to create unique badges that authentically reflected the entrepreneurial and quirky spirit of each place. By celebrating each city, the stickers built a sense of pride and unity at a new location while positioning WeWork as a global brand with a local focus. In close collaboration with regional marketing teams, I designed many of the city stickers still used today.

I also spearheaded the initiative to design, write, and lay out WeWork’s city sticker guidelines. Through these comprehensive guidelines, I was able to provide creative oversight while empowering regional teams to hire freelance designers that I could easily guide and art direct.