These piggies went to market! Schaller & Weber, New York City’s iconic German delicatessen, crafted a new sausage by infusing EBBS Brewing Co. lager into their brat recipe. I was asked to do an illustration for their joint label design of the delicious beer-soaked bratwurst & an EBBS beer can. To celebrate their collaboration, I wanted to ensure both companies’ unique styles were apparent in the design. The label illustration was inspired by EBBS’ playful 70s-inspired modern brand illustrations and Schaller & Weber’s take on age-old etching styles.

Creative Direction: Samantha Barbagiovanni & Able Parris
Graphic Design: Ryan Wattaul
Illustration: Ryan Wattaul
Motion Design: Jeff Donlan
Creative Strategy: Dylan Stigan