SHE BUILDS POWER
AGENCY: THOUGHT MATTER
ROLE: SENIOR GRAPHIC DESIGNER/ILLUSTRATOR
For nearly 20 years, the Global Women's Water Initiative empowered women in sub-Saharan Africa to bring clean water to their communities. By 2024, its work had grown to encompass food production and economic health — and its brand needed to evolve with it.
We rebranded the initiative as She Builds Power, a name declaring agency and leadership. As Senior Graphic Designer, I illustrated Blueprints, a suite of icons and illustrations inspired by technical schematics, representing the infrastructure and systems underlying sustainable materials. Alongside the creative team, I helped build, develop, and stress test the design system and guidelines that bring this brand to life.
The result is a bold, scalable brand — a rallying point for funders and a source of pride for the women it serves.
We rebranded the initiative as She Builds Power, a name declaring agency and leadership. As Senior Graphic Designer, I illustrated Blueprints, a suite of icons and illustrations inspired by technical schematics, representing the infrastructure and systems underlying sustainable materials. Alongside the creative team, I helped build, develop, and stress test the design system and guidelines that bring this brand to life.
The result is a bold, scalable brand — a rallying point for funders and a source of pride for the women it serves.
CREDITS
Creative Direction: Able Parris
Illustration: Ryan Wattaul
Graphic Design: Ryan Wattaul, Simran Khungar & Samantha Barbagiovanni
Creative Strategy: Dylan Stigan
Illustration: Ryan Wattaul
Graphic Design: Ryan Wattaul, Simran Khungar & Samantha Barbagiovanni
Creative Strategy: Dylan Stigan
© RYAN WATTAUL 2026
NEW YORK, NEW YORK