The Robin Hood Foundation funds and supports high-impact organizations working to combat poverty across New York City. Each year, the organization hosts The Robin Hood Benefit—one of the world’s most impactful single-night fundraising events.

For Robin Hood’s 35th anniversary, the 2023 Benefit embraced a more lively, eccentric visual direction—distinct from previous years. While at David Stark Design, I partnered with the Chief Creative Officer and environmental design team to help shape the event’s visual and illustration system. Designed to be highly adaptable, the creative lived across print, immersive 3D environments, animation, projection, and live performance—resulting in a cohesive, experiential identity.

Creative Direction: David Stark
Art Direction: Ryan Wattaul, Molly Hellring
Graphic Design & Illustration: Ryan Wattaul
Environmental Design: Molly Hellring, Lauren Hansen
Creative Production: Dan Shovlin
Animation: Long Story Short
Photography: Ben Finch