PLATTSBURGH MICHIGAN FEST T-SHIRTS
ROLE: GRAPHIC DESIGNER/ILLUSTRATOR
Michigan Fest is an annual summer celebration in Plattsburgh, New York, honoring the region’s most beloved culinary staple: the Michigan, a hot dog topped with a secret savory meat sauce, onions, and mustard.
In 2023, the town launched a T-shirt design contest to help promote the event, and I’ve been submitting entries every year. Drawing inspiration from vintage T-shirts, each design pays homage to Plattsburgh’s town landmarks and its home along the shores of Lake Champlain.
My 2025 entry won the contest, and the following year the town of Plattsburgh reached out to me directly to create a new custom T-shirt — a full-circle moment for a SUNY Plattsburgh alum who will always consider Plattsburgh a second home.
In 2023, the town launched a T-shirt design contest to help promote the event, and I’ve been submitting entries every year. Drawing inspiration from vintage T-shirts, each design pays homage to Plattsburgh’s town landmarks and its home along the shores of Lake Champlain.
My 2025 entry won the contest, and the following year the town of Plattsburgh reached out to me directly to create a new custom T-shirt — a full-circle moment for a SUNY Plattsburgh alum who will always consider Plattsburgh a second home.
CREDITS
Town of Plattsburgh Senior Planner, Planning & Community Development: Jessica Kogut
© RYAN WATTAUL 2026
NEW YORK, NEW YORK