Cabarrus Brewing Company picked me to create custom illustrations and label designs for their Pickin’ On sour beer series. To play off the name, the client wanted a banjo-picking character front and center—set in a rustic, slightly gritty folk-art scene, surrounded by fruit inspired by each flavor.

I designed a templated label system that stays consistent across the series, allowing the fruit illustrations and select label details to swap with each release. The result is a cohesive, flexible system that keeps each label connected while still giving every flavor its own personality.