WeWork Creative Guidelines
Art Direction
Graphic Design
The WeWork internal brand team collaborated with Gretel to establish the company’s first standardized identity system, FrameWork. Based on WeWork’s balance of structure and flexibility, FrameWork is a visual metaphor for WeWork itself. Using this system, Brandon Strouse and I worked together to design, lay out, and establish WeWork’s new creative guidelines.
Art Direction and Design: Ryan Wattaul and Brandon Strouse
Art Direction and Design: Ryan Wattaul and Brandon Strouse
