WeWork City Stickers

WeWork believes in having fun and reppin' local flavors with their city sticker designs. Never wanting to be tied down in tradition, our design team explored the history and culture of each new locale to create unique badges that authentically reflected their entrepreneurial and quirky spirit. By celebrating each city, the stickers built a sense of pride and unity at a new location while positioning WeWork as a global brand with a local focus. In close collaboration with regional marketing teams, I designed many of the city stickers still used today.

I also spearheaded the initiative of designing, writing, and laying out WeWork’s city sticker guidelines. Through these comprehensive guidelines, I was able to provide creative oversight, while empowering regional teams to hire freelancers designers that I could easily guide and art direct.

Photography: Katelyn Perry