Uber Eats 2024 Super Bowl Pop-up Market

The hit of the multi-day 2024 Super Bowl Experience hosted in Las Vegas, the Uber Eats pop-up store was crafted to promote their newest campaign highlighting the expansion from just delivering take-out to groceries and everyday essentials. The idea was a cheeky spoof on a convenience store while showing guests the everyday "goods" they can order for delivery on the Uber Eats app in a super-delightful way. All the signage and product packaging showcased custom artwork, channeling football and Las Vegas puns while leveraging the Uber Eats and NFL branding.

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Creative Direction: David Stark, Bry Crasch
Art Direction: Ryan Wattaul
Design & Illustration: Ryan Wattaul
Environmental Design: Molly Hellring, Lauren Hansen
Creative Producer: Matt Glove