Schaller & Weber
A New York City staple & operating for nearly 100 years, Schaller & Weber has been the city's go-to butcher shop for authentic German meat and sausages. In 2021 Schaller & Weber went through a rebrand to showcase that their products are of the highest quality compared to the competition.
I was approached to help create 40+ different illustrations for their new label designs. The illustration style used was a take on old etching styles with a bold modern twist to represent the products' high quality. Each illustration is different, inspired by the product that it represents.
I was approached to help create 40+ different illustrations for their new label designs. The illustration style used was a take on old etching styles with a bold modern twist to represent the products' high quality. Each illustration is different, inspired by the product that it represents.
