Make it Happen With WeWork
As WeWork shifted its focus on an enterprise audience, the internal brand team was tasked with creating a global ad campaign that spoke directly to a B2B audience, but maintained a unique B2C feel. As a lead designer on the project, I worked closely with junior designers, copywriters, and a creative director to conceptualize and establish the overall look and feel for the campaign. Furthermore, I successfully advocated the use of illustration —a first for WeWork’s brand. I was responsible for sourcing illustrators that reflected WeWork’s style and helped steer the art direction of the ad’s visuals.
Creative Direction: Marissa Neal, Cynthia Pratomo
Art Direction: Caroline Pratt, Ryan Wattaul
Designer: Caroline Benitz
Copywriting: David Corpuz
Illustrators: Abbey Lossing, Christopher DeLorenzo, Kenesha Sneed, Thomas Hedger
Creative Direction: Marissa Neal, Cynthia Pratomo
Art Direction: Caroline Pratt, Ryan Wattaul
Designer: Caroline Benitz
Copywriting: David Corpuz
Illustrators: Abbey Lossing, Christopher DeLorenzo, Kenesha Sneed, Thomas Hedger
![](https://freight.cargo.site/t/original/i/615d167026514c9e5d5187ed170a5284bbe96e9627050f9ac3be70eaf6dd7c6c/202001_ForWeb_Subway_Ad.jpg)
![](https://freight.cargo.site/t/original/i/47796f34f9e9a64af24c3dece28f56b19bd1e203d589ec12c0ce056843e3267f/202001_ForWeb_AdOverview_GIF.gif)
![](https://freight.cargo.site/t/original/i/fc95a1174b40de7d5daf0227cc3c1324a4a0e88f874e8f48dcf3d43803e6c5b6/202001_ForWeb_iMac_Facebook_Mock.jpg)
lllustrations by
Christopher DeLorenzo
![](https://freight.cargo.site/t/original/i/0114e3b99b0c853f18a301d341c6ec64ebd8426eef3e172eefab1d3c2714c69f/202001_iPad_Mockup_V2.gif)
lllustration by
Abbey Lossing
![](https://freight.cargo.site/t/original/i/7fbc9b2bc7d7fb5af0207e610303bfe3aa0973af99c363c97f13c7fb75d48d28/202001_GIF_iPhone_Instagram_Mockup_V4.gif)
lllustration by
Thomas Hedger
![](https://freight.cargo.site/t/original/i/6c499ed0af92b652a92b1faf15c00b2ef7766879e4668223da87299d958c48a6/202001_ForWeb_Magazine_MockUp.jpg)
lllustration by
Christopher DeLorenzo
![](https://freight.cargo.site/t/original/i/867297b26e64a2387000e8f4b6b809fbbd23feb7c1380ca78478647a1fc3ab2d/202001_BusStop_Mock_V1.jpg)
lllustration by
Christopher DeLorenzo
![](https://freight.cargo.site/t/original/i/451730b1a18382e2526e2a27dafab85ca70f414f55fc4ff31ba479739f08dcd6/202001_ForWeb_Billboard_Mock_V1.jpg)
lllustration by Kenesha Sneed