Make it Happen With WeWork

As WeWork shifted its focus on an enterprise audience, the internal brand team was tasked with creating a global ad campaign that spoke directly to a B2B audience, but maintained a unique B2C feel. As a lead designer on the project, I worked closely with junior designers, copywriters, and a creative director to conceptualize and establish the overall look and feel for the campaign. Furthermore, I successfully advocated the use of illustration —a first for WeWork’s brand. I was responsible for sourcing illustrators that reflected WeWork’s style and helped steer the art direction of the ad’s visuals.

Creative Direction: Marissa Neal, Cynthia Pratomo
Art Direction: Caroline Pratt, Ryan Wattaul
Designer: Caroline Benitz
Copywriting: David Corpuz
Illustrators: Abbey Lossing, Christopher DeLorenzo, Kenesha Sneed, Thomas Hedger

lllustrations by Christopher DeLorenzo

lllustration by Abbey Lossing
lllustration by Thomas Hedger

lllustration by Christopher DeLorenzo

lllustration by Christopher DeLorenzo
lllustration by Kenesha Sneed