As WeWork shifted its focus on an enterprise audience, the internal brand team was tasked with creating a global ad campaign that spoke directly to a B2B audience, but maintained a unique B2C feel. As a lead designer on the project, I worked closely with junior designers, copywriters, and a creative director to conceptualize and establish the overall look and feel for the campaign. Furthermore, I successfully advocated the use of illustration —a first for WeWork’s brand. I was responsible for sourcing illustrators that reflected WeWork’s style and helped steer the art direction of the ad’s visuals.

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Creative Direction: Marissa Neal, Cynthia Pratomo
Art Direction: Caroline Pratt, Ryan Wattaul
Designer: Caroline Benitz
Copywriting: David Corpuz
Illustrators: Abbey Lossing, Christopher DeLorenzo, Kenesha Sneed, Thomas Hedger

lllustration by Abbey Lossing

lllustration by Thomas Hedger

lllustration by Christopher DeLorenzo

lllustration by Christopher DeLorenzo

lllustration by Kenesha Sneed