Compass Pride 2021
Every year Compass expresses the importance to their customers and employees of the allyship they have toward the LGBTQIA+ community. Our team was asked to create a dynamic campaign featured on Compass’ internal proprietary platform. The goal was to empower agents, employees, and the Compass brand while socializing a message of inclusion and allyship for Pride Month 2021.
My idea was to tie this back to Compass and real estate using a fresh new look. I used color blocking, an abstract way to represent the building or stacking of materials that can make up a home. To accompany the theme, I built an illustration library that allowed customers and agents to swap in and out different illustrations based on the space provided within layouts. This delivered a delightful interactive experience for customers to choose what they wanted while promoting their own content.
The use of illustration brought in elements that gave a human touch throughout the assets and helped further represent the people of the LGBTQIA+ community.
Creative Direction: Paul Vlachou
Copy: Emily Schultz
My idea was to tie this back to Compass and real estate using a fresh new look. I used color blocking, an abstract way to represent the building or stacking of materials that can make up a home. To accompany the theme, I built an illustration library that allowed customers and agents to swap in and out different illustrations based on the space provided within layouts. This delivered a delightful interactive experience for customers to choose what they wanted while promoting their own content.
The use of illustration brought in elements that gave a human touch throughout the assets and helped further represent the people of the LGBTQIA+ community.
Creative Direction: Paul Vlachou
Copy: Emily Schultz
![](https://freight.cargo.site/t/original/i/6c1db893c476b374637bf0561e07e3cbbf371a7967ef54ccf770077904f419b5/2022_11_Instagram_Mock_V1.jpg)
![](https://freight.cargo.site/t/original/i/1e6eedd33890fc663784e37abccc91c11c481d423f41c93e4260b88b8de3e4bf/2022_11_Mulitple_Device_Mockup_V1.jpg)
![](https://freight.cargo.site/t/original/i/ae959ca853d3820493f85c61472bcbb18b2be83e8f67b17a277811a27fc1a908/2022_11_Illustrations_Library_V1.jpg)
![](https://freight.cargo.site/t/original/i/5685a7406621da55115a23ec38ba47387ef6c37cf6b40b9d3b8d0465367972d0/2022_11_Trans_Instagram_Mock_V1.jpg)
![](https://freight.cargo.site/t/original/i/59fc41c3d7e776504fda049806222ea17df61e6c5587fd247ed716e3a8e6ff93/2022_11_Trans_Device_Mockup_V1.jpg)
![](https://freight.cargo.site/t/original/i/2fb571adeb48f4b70f6c9ba6cf99485b1c768b4d958dffc6dc6268b5f2f34ab3/2022_11_Illustration_Stickers_V1.jpg)
![](https://freight.cargo.site/t/original/i/e7bb25bc6d529e73162638007a1f9dea3959ee848c95bceaa777a356c346597f/2022_Pride_Pin_Mockups_V1.jpg)
![](https://freight.cargo.site/t/original/i/1e89286051419c72c0d3931a320cd63a5d6b816350706884ecf75b410e97bf20/Pride_Wheat_Pasting.jpg)